In New York City, the worst possible place to date, a straight-laced Advertising Executive seeks a soul mate by her 28th birthday, so that she can get engaged by 29, married at 30, and pop a baby out at 31. The clock’s ticking. Desperate with 9 months to go, she obviously needs to get her plans in motion. So her best friend coax’s her into creating a fake dating reality show to find her dream man quickly.